I must say, what has been happening with the world since March is totally new and completely unexpected. Right at the beginning of Covid-19 outbreak, I was panicking thinking that aesthetic medical field would come to a total standstill. Surprisingly, I was wrong. During lockdown, we all became beauty professionals. Many did their own haircuts and manicures at home, whiten their teeth, augment their lips, and set up a spa in their own bathroom, so there was plenty of orders coming from regular people. And as soon as quarantine was lifted, I was inundated with orders from salons and medspas: they were again full of girls looking to have done botox, skin rejuvenation, eyebrow lift and other procedures. I have asked a few of my customers who own beauty salons what procedures are again on the peak of popularity and if you are interested to know what they told me then read further.
C.Schmidt, an aesthetic medical professional from North Carolina, explains that pandemic and the mandatory wearing of medical masks have caused a significant surge in demand for certain treatments, in particular those that affect the area around the eyes.
“To be honest, I’ve never been so busy in my entire career. Many people believe that the end of summer is the “golden hour” to finally do the beauty treatments they have decided on during quarantine. I’m talking about botox, lip reshaping and an eyelid lift. Before Covid-19, time was always an issue. People used to ask: “How long is a rehabilitation period?” Now that many are working from home, it is not a problem anymore,” – says Dr.Schmidt.
As you can see, procedures that require rehabilitation are now more popular than ever. After all, the mask and the remote work in such cases are ideal helpers in hiding bruises and edema, side effects of medical aesthetic treatments. Even such procedures as laser resurfacing which requires a longer rehabilitation period are more popular these days thanks to the fact many of us are working from home.
“After the introduction of face covering requirement, patients had a sharp rise in demand for the correction of the area around the eyes, between the eyebrows and the forehead with botulinum toxin, since lines and wrinkles in the areas that previously might not have been so noticeable became more visible. But now, when almost the whole face is covered with a mask, first of all we pay attention to the eyes,” – explains my other customer, the owner of a medspa located in California.
To correct forehead wrinkles and crow’s feet practitioners mostly use a combination of Botox or Dysport and dermal fillers. The botulinum toxin therapy also raises the eyebrows, visually making our eyes more “wide open” and relaxed. How does it work? – you might ask. Well, there are four key muscles around each eye. One of those muscles tends to pull up while the other three pull down. The goal of injecting Botox around the eyes is to relax the muscles that pull downward which visually opens the eyes. A patient immediately looks more rested and alert. In addition, the muscles stop contracting and the wrinkles disappear. There is often no need for fillers after Botox, therefore experts start with Botox injections and watch how the face changes. Usually, when the muscles around the eyes relax, then the bags and puffiness disappear, so no additional treatment with a filler is required.
“Among patients, there are many who are experiencing dry eyes due to spending more time in front of a computer. This problem is solved by injecting botulinum toxin into the nasolacrimal duct. It decreases the flow rate of tear fluid into the lacrimal channel. As a result, the tear fluid lingers more time on the mucous membrane of the eye while improving its hydration. The duration of the effect after a single injection is 3-4 months. In general, the percentage of such procedures have increased by 20% since the outbreak of Covid-19,” – says another customer of mine.
EYEBROW LIFT WITH BOTOX
More and more patients come with a request to raise their eyebrows with botulinum toxin. During such treatment, Botox is injected directly under the eyebrow, smoothing and tightening the skin between the eyebrow and the eyelid. Thus, the brow ridges are slightly raised and thanks to that the eyes becomes wide open. However, as with any procedure involving Botox injections, the effect of a brow lift is temporary and usually lasts for about 3 months.
The other treatments that allow to achieve an open gaze are Ultherapy and Thermage. With their help, you can fix saggy upper eyelids and reduce severity of wrinkles around the eyes. The effect of the procedures lasts from one to three years.
“In addition to the standard correction of mimic wrinkles in the upper third of the face and around the eyes, patients often ask to change the shape of their eyes with the help of botulinum toxin injections. It is easily done, the treatment lasts about half an hour and the shape of the eye becomes wide, almond-shaped without a surgery,”– comments my next customer.
As for plastic surgeries, after quarantine, eyelid lift is in favor. Some plastic surgeons do it under local anesthesia. During this operation, the surgeon makes a small incision along the natural folds and removes excess skin and fatty tissue. Rehabilitation takes about a week.
PEELS, CLEANSES AND PRP
The heat and the need to wear masks are a shock test for the skin. Cosmetologists came up with a new word for rashes and irritations in the lower third of the face caused by prolonged use of masks. They call it “maskne” – a combination of words “mask” and “acne”.
This problem occurs due to increased moisture under the mask and regular friction. “Due to the high humidity under the mask, the skin becomes more vulnerable to infectious agents. These are germs and viruses, for example, herpes. And the friction process irritates the sebaceous glands and hair follicles, which can lead to skin problems such as acne and rosacea,” – the owner of a well-known New York spa explains.
For such patients doctors prescribe antibacterial creams, retinol-based products that relieve acute inflammation and, for example, BBL which is a corrective phototherapy treatment that uses Broadband Light (BBL) to treat signs of aging, sun damage and other skin issues. Thanks to the action of high-intensity broadband light, inflammation and rosacea get eliminated and, in general, quality of the skin significantly improves.
“Regular deep cleaning of the skin, peeling, HydraFacial and other cleansing procedures should not be dismissed either. They help exfoliate dead skin cells. In addition to deep cleansing, skin treatments with PRP and phototherapy will also be effective. Phototherapy reduces the production of Propionibacterium acnes by the sebaceous glands by 99%. The procedure is carried out in a course of 10 procedures 2-3 times a week,” – says another expert.
Platelet-rich plasma, or PRP treatment, has also become extremely popular. This is a treatment with a use of your own platelet-rich plasma. It aims to reduce breakouts and rejuvenate the skin. The course consists of 3-4 procedures every two weeks.
Lips reshaping and resizing is also popular. Hyaluronic acid fillers have been in high demand over the past few years. The peak came in 2015, when Kylie Jenner admitted that she had corrected the shape of her lips in the beautician’s office. Then, within 24 hours, the number of searches for this procedure in Google grew by a record 70%.
“Many patients are now asking for Juvederm Volbella, a long-lasting filler that relieves dry lips caused by friction. It gives natural results, making your lips beautiful without a “trout pout” effect like some other hyaluronic acid dermal fillers. At the same time, it provides a long-term hydration up to 9 months,” – says an aesthetician from Florida. Now, Juvederm Volbella is currently on offer in my online store Anna’s Cosmetics. You can buy a box containing two 1 ml syringes at $425 instead of $455. This is a $30 saving, so do not delay and buy Volbella today!
Anyway, as it happens, facial skin is not the only concern during coronavirus pandemic. From the constant use of antiseptics, the delicate skin of hands becomes dry, chapped, and suffers just as badly. Therefore, many salons have found that hands treatments are amongst top sellers. What products are used for that? – I hear you asking. For the prevention of dehydration, as well as SOS treatments, practitioners use fillers and biorevitalizing products based on hyaluronic acid. They moisturize, hydrate, lift and are great for prevention of cracks, dermatitis, and allergies. There is also good old platelet-rich plasma therapy. The growth factors contained in blood plasma activate natural regeneration of the skin of the hands while eliminating age spots and signs of photoaging.
As you can see, despite the outbreak of Covid-19 pandemic, aesthetic medical field is flourishing. This is good news for me personally and many of my customers who are dedicated to keeping people young and beautiful. However, I believe that in current circumstances it is very important to stay not only beautiful, but first of all healthy. Do not sacrifice your own health, safety, and well-being of your family for the sake of beauty. Choose your doctors wisely, speak to them, ask for references, and think twice before you spend your hard-earned dollars. And of course, do not forget about homecare either. To prevent the occurrence of acne, rashes, irritation just follow a few simple tips such as avoid applying foundation at least on the lower third of the face, thoroughly cleanse the skin before and after wearing the mask and buy a good moisturizer. There is a very good range of products available for purchase from my store and if there is something you cannot find, then just drop me a line and I will do my best to source it for you!